Socks that stay put. Colours that don't play it safe. 

Built for the run, the ride and the gym, so you think about your pace, not your feet. $15 a pair, free AU shipping on 2+.

Tested on Sydney runs and rides

Shop for the Ride →Shop for the Run →

Pick your pair

1 6

Meet the founder

I'm Paul. I cycle to work, cycle home and somewhere in the middle my socks decide if they are up to the job.

Most weren't and the ones that were came in three shades of boring.

Performance socks should perform and they shouldn't look like they came with a business shirt. That's why I started This Way Socks in 2026. Six colours. One serious sock. You're welcome.

Why This Way Socks?

  • Posted from Sydney next business day
  • Free Returns within 30 days
  • AusPost nationwide
  • Aussie owned and RUN
Explore the Range

Founding movers:

F
I bought the pink ones expecting them to be flashy, but not much more. Wore them on a 12km Sunday run. No blisters and they didn't slip down once... I've ordered 3 more pairs.
J
I ride 150km+ a week and I have tried most socks. These hold up and the arch support is the real deal on long rides.